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In his address tonight to a Joint Session of Congress, President Obama will lay out his plans for kick-starting employment and growth. America needs a plan for good-paying jobs combined with sustained and sustainable growth. Here’s our jobs and growth agenda at the COMMIT!Forum Sept 26-27 in NYC:
How can corporate responsibility help you sell more stuff, save more money, and grow your business? Come find out at the COMMIT!Forum on Sept 26-27 in NYC when you hear:
- How UPS uses sustainability reporting to sell more & save more.
- How HIP Investor, TIAA-CREF, & KKR deliver shareholder returns.
- How Corporate Voices for Working Families builds a more competitive workforce.
More than ever, non-governmental organizations (NGOs) are echoing Cuba Gooding Jr.’s line “Show me the money!” when it comes to corporate social responsibility (CSR). Having successfully fundraised CSR capital for an NGO, I’m often asked for my secret, as though I have the best-ever marinara sauce recipe. These conversations are often asymmetrical as I get excited about how CSR is revolutionizing development and exclaim: “But it’s about rethinking our whole approach to social change!” or “Think in terms of making the pie bigger, not just redistributing wealth!” or “Creativity not bureaucracy!” Although NGOs embrace the excitement about CSR, they understandably have questions about companies’ funding priorities, how the procurement process works, if they should present themselves differently and so on.
Navigating corporate funding is indeed a bit like being at sea with no compass. So I’m setting aside my excitement for a moment, putting on my practical hat and listing a few tips for chasing CSR money...
Posted Mar 19, 2011
|Don't rush off to build that business case just yet. CEOs and CFOs that say, "prove the business case first," fail the test of intellectual honesty. Moreover, Best-in-Class responsibility programs start with a commitment to doing the right thing first and then figuring out how to earn a return on responsibilty. Don't get sucked into the intellectual bullying. It's time to shift the burden of proof: commit to doing the right thing and then figure out how to do it in a way that earns an ROI.|