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What makes a corporate responsibility (CR) program successful? Do an organization’s structure, staffing, budget impact success in achieving goals? What’s the effect of executive engagement in CR?
These are just a few of the questions CR Magazine and NYSE-Euronext have sought to answer over the past couple of years of research into CR practices.Thanks to strong response from the CR community, we’ve learned a few things about the state of corporate citizenship...
Susan Pullin, CSC Vice President of Corporate Responsibility, writes that
There are many opinions about the real value to a company of corporate responsibility (CR). Aman Singh recently wrote for Forbes about these contrary opinions and posed the question: “Are we fighting over semantics or strategy?” She went on to consider how stakeholders often view CR. Is it perceived as something that is disconnected from markets, profits and capitalism itself? Is it typically misinterpreted as a cost, with some seeing CR as little more than “giving away money and adopting the latest cause of activists”?
As we look at this debate, one point is clear: if CR is perceived anything but a contributor to top-line growth, then stakeholder opinions will be negative and the value of CR is misunderstood.
Welcome to the second installment of the Top 10 Tips for Having Three Kids & Leading Change in the World.
Here are the next four…