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June 15, 2011
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Valuing Sustainability: Quantification. Evaluation. Recognition.

Posted Aug 13, 2010

How can companies quantify their sustainability?  How should customers investors evaluate that sustainability?  How should communities, regulators, and NGOs recognize and reward it?

Some thoughts on channeling your inner math-geek to capture and hold the attention of the CEO, CFO, COO, and CIO.  Tips, tools, and tactics for making the hard-data business case for sustainability.  And how to play a bigger game in advancing the debate about sustainability.



Why is Corporate Responsibility in the Public Interest?

Posted July 1, 2010

On June 30, the CROA convened its Corporate Excellence for Government Roundtable at the George Washington University to address Corporate Responsibility in the Public Interest.  Martha Johnson, head of the US government's General Services Administration, charged the assembled executives to take on improving transparency and responsibility throughout the government's supply chain.


CRO Association Board of Governors in CRO Magazine Cover Story

Cover Story

   Meet the 16 industry leaders who <!--break-->make up the Corporate Responsibility Officer<!--break--> Association Board of Governors in an <!--break--> up-close-and-personal roundtable. <!--break-->They represent practitioners, providers and influencers.  <!--break--> Organizations represented include IBM, BT, Eaton,<!--break--> FedEx, Phillips Van Heusen, KPMG, SAP, <!--break--> Crowe Horwath, Harvard University, Miami University of Ohio,<!--break--> George Washington University, the Business Civic Leadership Council of <!--break--> the US Chamber of Commerce, Domtar Paper and Hara. 


Deconstructing the Ivory Tower

Business schools’ reliance on theory-driven research ignores the pressing needs of real-world managers

There is a problem brewing within the nation’s business schools that has important implications for business practices and corporate responsibility. How often do you read cutting-edge research related to corporate responsibility coming from business school professors? When is the last time you read research from Administrative Science Quarterly, Academy of Management Journal, Management Science or Strategic Management Journal spotlighted in The Wall Street Journal or Business Week in the same way you might see research from the New England Journal of Medicine spotlighted in the New York Times or on NBC News?  


Sustainability: Who Leads? Who Knows How To?

With new skills, corporations can be catalyst for change

Why is it that the growing literature on CSR seldom deals with the salient issue of developing the leaders who must ensure their organization’s sustainability process? This large and useful literature on CSR focuses on technology, compliance, risk management, ethics, third-party verification and the marketing tools needed to bring about desired culture change. But, few articles address the daunting task of identifying, then developing, the competencies, mindsets and behaviors essential to those entrusted with blazing the organization’s new path to sustainability.


Partnership Aligns Corporate Relief Efforts

Disaster network streamlines contributions in disastrous times

September was National Preparedness Month—to a serious degree, at many corporations. Two hurricanes—Gustav and Ike—brought injury and destruction to the southern United States, and provided new tests of business disaster relief planning.

Disaster planning has undergone considerable change in recent years, particularly following the Asian tsunami in 2004 and Hurricane Katrina the next year, as companies have faced demands for assistance around the world.


A Salesforce for Good

Marc Benioff’s technology company volunteers to reshape philanthropy model

When emerged on the technology scene in 1999 with the novel concept of offering software as an online service, the accompanying PR catchphrase was “the end of software.” Perhaps less known was the parallel mantra, coined for the newly formed Foundation: “the end of philanthropy.”


Making Globalization Work for Your Company

Today's CR as a business strategy includes integrated development, philanthropy abroad

While globalization often has been a very powerful force for poverty reduction, too many countries and their people have been left out. This has generated significant international opposition over concerns that globalization has increased inequality and environmental degradation, with international business—notably American multinational corporations—being blamed, and sometimes targeted by activist organizations and movements.


GE Grants Largest-Ever Contribution to NYC Schools

Funding focuses on math and science, leadership for '21st century economy'

General Electric (GE) Chairman and CEO Jeffrey R. Immelt and New York Mayor Michael R. Bloomberg announced that the GE Foundation has awarded the New York City Department of Education (DOE) a five-year grant of $17.9 million in the largest single contribution to the New York City public school system.


CRO Conference: CEO Gives Talk on Integrating Philanthropy

Benioff breaks down the foundation’s unique giving structure in San Francisco keynote address CEO Marc Benioff realized some corporate priorities were out of order when a Washington, D.C., school needed a Marine battalion, summoned by America’s Promise Alliance Founding Chair Colin Powell, to transport some computers several years ago. Before Powell was brought in, Benioff, then an Oracle executive, and another Oracle volunteer, tried to help the school, but the two weren’t up to the scale of the task. Thus, Benioff vowed at the time: “When I start a company, I’m going to integrate strategic corporate philanthropy in the business.”


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