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September 25, 2013
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Home » Blogs » admin's blog » Message from the Executive Director of the CROA, Allie Williams

Message from CROA Executive Director, Allie Williams

I’m writing today with an update on what I’ve been doing and what I, along with the CROA's board of trustees and advisory board, have planned for the next few months.

In my first full quarter on the job, I have been spending time getting to know the association from the inside. I was able to join the entire CROA board at the most recent meeting hosted by Carolyn Kaplan, CSO of Nixon Peabody, in Washington, DC, and have spent time with each board member on the phone or in person while making some individual visits. 

In addition, I want to announce a couple of changes in the leadership ranks here. Effective immediately, Pete Sherrard from Duke Energy is the Vice Chairman and Niki Kelley from Campbell Soup is the Secretary. I’ve met with each separately and have their commitment to keep the CROA moving forward in a positive, professional fashion. Please be on the lookout in the next few weeks for additional announcements. I am very excited about the new direction and for what lies ahead. The strength of the board remains steadfast.

You should also know that we are re-developing our committees and I encourage you to consider service to these special groups. A list of our existing committees can be found on the website. These are essential for the continued growth and development of the association, and I look forward to engaging those who are interested.

Membership renewals and new member development are ongoing and current goals that are being met nicely. Moving forward, I hope to be more aggressive with these goals and generate concrete investments from those in all facets of the CR space. In return we continue to yield improved benefits and value to our stakeholders. Another important piece of the fundraising effort will include accessing foundations that make grants to organizations like the CROA. I have plans to track grant guidelines and deadlines, and schedule meetings with program officers to introduce them to the CROA. This will put us in an ideal position to submit grant applications in the coming year.

Finally, a reminder for the CR Magazine COMMIT!Forum held on October 8th and 9th in New York City. The featured tracks are sensational and I look forward to hearing and learning from major players like Jim Murren from MGM Resorts, John Veihmeyer - KPMG, Herman Mulder at GRI, Dan Hesse at Sprint and many, many more. Come join us for the CR industries’ forum of choice. You’ll be glad you did.

I want to personally thank Heather Nielsen, who serves as our manager of member services. She has worked tirelessly and has been an effective and efficient member of team. Her primary responsibilities include updates to the website, management of the committees, data entry for membership and registrations, fundraising, communication, and marketing support. Read more about Heather here, or feel free to contact her at [email protected].

I hope you will begin thinking now about what the CROA means to you. I’d love to hear from you and listen to your story. 

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