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September 25, 2013
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Home » Blogs » kgilliam's blog » Meet the New Membership Team at the CROA

Let me begin by saying thank you to Richard and Kim for their tremendous leadership and guidance of the Corporate Responsibility Officers Association. Please allow me to introduce myself and the new Manager of Member Services, Heather Nielsen.

 Allie Williams, IOM – Executive Director, comes to the CROA and SharedXpertise with a background in Organizational Management and Corporate Sales. He served as Director of Membership in the Office of Federation Relations at the U.S. Chamber of Commerce for nearly 8 years, raising significant revenue and providing strategic outreach to strengthen the federation of state, metro and local chambers of commerce throughout the country.

 For 4 ½ years, he was the Director of Organizational Development at the American Chamber of Commerce Executive, a trade and professional society where he exceeded membership revenue goal and built visibility for the ACCE brand at state chamber conferences. In his last role, he served as the Sr. Membership Management Executive at WebLink International, an industry leader in CRM and CMS systems for chambers of commerce and trade associations around the world. During his 3 years at WebLink, he led the team in sales and maintained an average of 114% of annual quota. Allie is thrilled to be joining the CROA and looks forward to strengthening partnerships, growing the association and working closely with the board of advisors and executive committee.

Heather Nielsen - Manager, Membership Services, comes to the CROA and SharedXpertise with a background in Sales, Non-Profit Management, Business Development and Marketing. She spent 15 years in the Financial Services Industry in both Annuity Operations and Sales, having worked for such companies as US Allianz, ING, Guardian, Lincoln Financial and New York Life. For 4 years, she was a consultant for the Non-Profit, Dress for Success, where she was the Manger of Volunteerism. Additionally, she was instrumental in their purchase, implementation and rollout of their E-Tapestry fundraising database to their 120+ affiliates worldwide. 
Since getting her MBA in Marketing in 2009 from Baruch College, Zicklin School of Business, she spent 2 years as the Director of Young Professional Development with Kaplan Test Prep & Admissions where she and her team were responsible for building partnerships with young professional organizations, alumni/affinity groups, and corporations in New York City. In her last role as Vice President or of Marketing & PR for Hand-On Seminars, Inc., a Continuing Education and Certification Company working with Physical & Occupational Therapists, she was handled the overall marketing and advertising for the seminar business. Heather is excited to be joining the CROA and looks forward to increasing member communication and interaction through additional email marketing, social media, networking opportunities and peer-to-peer learning.

As Heather and I look at the future with excitement, we see an association with a significant mission, vision and exceptional partners who will take us well beyond the next level. The Board of Advisors and staff spent time in January creating the beginnings of a strategic plan and have identified some key initiatives to engage our current membership. My goal is to grow the CROA and commit resources to a new website, more networking opportunities and a stellar CommitForum this fall in New York. I need your help. If you have slipped from the membership ranks in the past couple of years, we need you back. More than ever before, your investment in CROA will assist us in our goal to make the CROA the association of choice for the C-Suite and individuals who share the simple philosophy of promoting the practice and profession of corporate responsibility in service of good business. Educating and engaging leaders at all levels to use corporate responsibility to reduce risk, improve operational efficiency, save money, attract talent, and encourage innovation. Please feel free to contact me at any time.

W: 215-606-9523 – M: 301-768-2212 – E: [email protected]
W: 215-606-9529 – M: 917-509-7566 – E: [email protected]




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