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August 22, 2011
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Shifting the burden of proof

 Posted Mar 19, 2011

Don't rush off to build that business case just yet.  CEOs and CFOs that say, "prove the business case first," fail the test of intellectual honesty.  Moreover, Best-in-Class responsibility programs start with a commitment to doing the right thing first and then figuring out how to earn a return on responsibilty.  Don't get sucked into the intellectual bullying.  It's time to shift the burden of proof:  commit to doing the right thing and then figure out how to do it in a way that earns an ROI.  

 

 

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