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March 17, 2012
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Climate Science is Useless (to Business): Time to send scientists to b-school & business leaders back to science class

Submitted by kgilliam on Thu, 2012-03-01 13:29.

Kyoto. Montreal. Durban. Rio.Venerable cities all, but, with the exception of Rio (only because it hasn’t happened yet), each is also synonymous with failure. Failure to get consensus on the future of the environment and sustainable development.
 
But why? When I speak with individual business and government leaders a broad consensus exists on the need for action. The barrier seems to be politics. So let’s by-pass the politics. To do that, though, we need a different kind of collective-action—one based on science and grounded in data.
 
The problem with science is that it’s mostly aimed at scientists. The “big science” coming out of scientific academies and institutions is aimed either at other scientists or at the big multi-national conferences. Let’s flip that on its head.
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Tear Down That Wall: Building Bridges Between the Public, Private, & NGO Sectors

Submitted by kgilliam on Wed, 2011-05-18 03:06.

The other night I went to a lovely dinner party in Old Town Alexandria outside Washington, DC.  This town tends to attract very passionate, dedicated people who deeply care about the work they do.

That's why I was surprised, when we went around introducing ourselves, that one of the guests talked-down her contribution to the world. Referring to one of the other guests, she said, "I wish we could all do work as meaningful as yours. I just deliver broadband." The other guest does do something meaningful, working for a non-profit that helps impoverished children in the developing world.  How do I know she does meaningful work? I looked it up...on the Internet...using my broadband connection.
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Ethical Dilemma #2: Half-baked Marketing - A Justice vs. Mercy Dilemma.

Submitted by RCrespin on Sat, 2010-10-23 18:18.

Posted October 23, 2010

In this second installment of our Ethical Dilemmas Series, Kevin Moss puts forward a Justice vs. Mercy dilemma.  When a colleague crosses the line should you enforce the rules or look with mercy on a transgressor?  As a CRO do you have a special obligation that goes beyond that of the average executive?

Help us test our draft Ethics Code by playing out this scenario in your own mind and giving us your feedback.  Or join us at CRO Summit for a live-fire exercise.  Share how you'd resolve this dilemma and how the Ethics Code helped (or didn't).

 

 
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